Fashion was aimed at youthful trendy women with tastes and preferences for simple geometric shapes, shorter lengths, and looser fits, clothing typical of the British pop scene.
Seamstresses and tailors were beginning to lose business to the mass production of apparel manufacturers. It was a new era of fashion-on-the-go and as style began to change, using elegance as a symbol of prestige and elitism was no longer ‘fashionable’.
As life became more casual than it was in the 50’s there was a change which was also reflected in the fashion industry. There was less of the formal elegant styles of the previous decade and more of semi-formal and casuals, many of which was “mixed and matched to stylishly create different looks for different occasions”
Related article: 7 Top Fashion Designers of the 60's
Things were still looking bright economic wise though, and the good times that emerged in the 1950’s continued well into the 1960’s. Austerity and rationing became something of the ‘distant’ past, and many people including women became beneficiaries of the pleasant economic boom.
Commercialisation of FashionSuddenly, fashion was becoming commercialised. It became embraced not only by the middle class women, but by the lower class to a certain extent, especially in the Europe and the United States.
And because culture became more relaxed, the 60’s style began to feature more of the following:
- Shift dresses
- A-line dresses
- Pill box hats
- Bell bottoms
- Mini-skirts and dresses
- Trousers suits
Replicating Vintage StyleExperience has taught many of us born in the forties (baby boomers) that fashion and style is cyclic. It has always been a situation where “the old becomes the new”, always, albeit with a twist.
So, to be a part of the vintage inspired fashion crowd, it’s good to know how to put together an ensemble that interprets your favourite era, replicating it in the most pleasing and fashion-forward way. This is quite easy with styles of the 60’s.
Five 60’s Look You Can ReplicateIt’s fifty plus years after, but you can still reproduce the following looks today, have your own signature, and whip up a buzz in the fashion scene.
- The YSL Look
- The Emilio Pucci Look
- The Biba Look
- The Mary Quant Look
- The Andre Courrèges Look
Related article: Dress Like Women of the Fifties